Dean Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1793
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SWOT Analysis of Dean Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dean Foods

Parent Company

Dean Evaporated Milk Company

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Created by nature. Delivered by Dean

USP

Offers a portfolio full of natural, nutritious products that are

staples of a healthy diet and are served in various eating places including homes every day

STP

Segment

Plant-based food and beverages, Dairy products, Bottled water

Target Group

Homes, schools, restaurants, hospitals, and coffee shops

Positioning

Delivering fresh, nourishing and quality products to families

SWOT Analysis

Strengths

1. It has 100 facilities located in 35 American states as well as five manufacturing plants in the countries of Belgium, France, the United Kingdom, and the Netherlands
2. Offering superior customer service through one of the USA’s largest refrigerated store delivery networks
3. Fresh Dairy Direct is the largest processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 familiar local and regional brands and a wide array of private labels
4. Consumer demand for plant-based and organic beverages and

foods has grown in recent years due to growing consumer confidence in the health benefits attributable to these products, and WhiteWave-Alpro has a leading position in these categories

5. Has a strong workforce of over 24,000

Weaknesses

1. Seasonal changes in the demand for dairy products
2. Retail pricing pressures and intense competition means limited market share
3. Fresh Dairy Direct has several competitors in each of its major product and geographic markets

Opportunities

1. Focus on cost reduction and capability building
2. Driving volume gains through the acquisition of new customers for Fresh Dairy Direct
3. Investing in emerging and alternative channels and expanding the geography and platform of WhiteWave-Alpro’s portfolio

Threats

1. Fluid milk category has posted declining volumes over the last several years
2. Contamination due to animal diseases
3. Economic pressures such as supply shortages, and inflation

Competition

Competitors

1. Dairy Farmers of America, Inc.

2. Dreyer's Grand Ice Cream Holdings, Inc.

3. National Dairy, LLC



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