Mochas SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1802
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SWOT Analysis of Mochas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mochas

Parent Company

Mochas

Category

Coffee joints

Sector

Food Products

Tagline/ Slogan

Coffees and conversations

USP

Selection of the best coffees from all over the world with an experience

STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

A place for youngsters to hangout with friends and have a conversation

SWOT Analysis

Strengths

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Product differentiation.

4. Perceived as premium brand.

5. Better Quality

Weaknesses

1.Expensive

2.Very low marketing communications

3. Low availability

Opportunities

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Offer more food beverages.

4. Sell Mocha Merchandise

Threats

1.Threat from existing coffee chains and fast food outlets

2.Shrinking disposable income due to high inflation.

Competition

Competitors

1.Cafe Coffee Day

2.Barista

3.Star Bucks

4.Costa Coffee



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