Barista SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Barista is one of the leading brands in the food & beverages sector. Barista SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barista:

Barista Strengths

  1. Excellent brand name and brand visibility
  2. Huge young crowd as target group
  3. Excellent Human Resource – Ambience and décor.
  4. Strong brand recall and popularity amongst urban youth
  5. Has over 200 stores across India
  6. Loyalty programs to offer discounts and attract customers

Above are the strengths in the SWOT Analysis of Barista. The strengths of Barista looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Barista Weaknesses

  1. Perceived as Expensive brand
  2. Competition from other coffee outlets, restaurants and fast food joints means tough segment

These were the weaknesses in the Barista SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Barista Opportunities

  1. Introduce cheaper & unique versions of coffee
  2. Tap the smaller towns/cities
  3. Can diversify in tea beverage segment

Above we covered the opportunities in Barista SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Barista Threats

  1. Threat from existing coffee chains and fast food outlets
  2. Dependent on Govt commodity rates
  3. Overall macro environment to support high disposable income.

The threats in the SWOT Analysis of Barista are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Barista SWOT analysis.

Continue reading more about the brand/company.

About Barista

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Barista Overview
Parent Company

Lavazza

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Experience it

USP

Finest Italian and Arabica coffees and cuisine at great value prices

Barista STP
Segmentation

People looking to go to have a coffee and snacks at a hangout place

Target Market

Youth in the middle and higher income groups

Positioning

Pioneer in Indian Café Culture


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to . This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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