Monginis Cake Shop SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9597
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SWOT Analysis of Monginis Cake Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monginis Cake Shop

Parent Company

Monginis Cake Shop

Category

Cake Shops Chain

Sector

Food and Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way

USP

Fresh and delicious cakes at affordable price

STP

Segment

Anyone who likes to have cakes, generally or on special occasions

Target Group

People from urban semi-urban middle class

Positioning

As a trusted cake shop, that makes good quality cakes at affordable prices for any occasion.

SWOT Analysis

Strengths

1. A very popular brand among children and parents alike
2. It has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing
4. Services like home delivery, online booking and delivery of products

5. Founded around 50 years ago

Weaknesses

1.Quality issues because of franchise business
2.Less variety of cakes compared to competitors
3.Very less advertisement and promotion

Opportunities

1.Expand in India and abroad
2.Introduction of different and new varieties of cakes
3.Increase the business of toys, candles, and other celebration items

4. Emphasize and publicize the online ordering of products or gifts

Threats

1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business
3.Increase in cost of raw materials

Competition

Competitors

1.Birdys
2.Hang out
3.Merwans

4.Sweet Chariot

5.Local cake shop owners



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