Monginis Cake Shop SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11330
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SWOT Analysis of Monginis Cake Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monginis Cake Shop

Parent Company

Monginis Cake Shop

Category

Cake Shops Chain

Sector

Food and Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way

USP

Monginis prepares fresh and delicious cakes at affordable price

Monginis STP

Segment

Anyone who likes to have cakes, generally or on special occasions

Target Group

People from urban semi-urban middle class in India

Positioning

As a trusted cake shop, Monginis makes good quality cakes at affordable prices for any occasion.

Monginis SWOT Analysis

Strengths

1. Monginis is a very popular brand among children and parents alike
2. Monginis has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing and good quality products
4. Services like home delivery, online booking and delivery of products

5. Monginis was founded around 50 years ago and has a strong legacy

6. Advertisements in newspapers has made it a popular brand

7. Customized cakes for birthdays, weddings or special occasions is a big strength

Weaknesses

1. Limited advertising and geographic reach of Monginis compared to leading FMCG companies

2. Perishable goods means limited shelf life which sometimes affects the margins

Opportunities

1. Monginis can expand in India and abroad
2. Introduction of different and new varieties of cakes
3. Increase the business of toys, candles, and other celebration items

4. Monginis can emphasize and publicize the online ordering of products or gifts

Threats

1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business can affect Monginis' profit margins
3.Increase in cost of raw materials

Competition

Competitors

1.Birdys
2.Hang out
3.Ferns n Petals

4.Local cake shop owners


The table above concludes the Monginis Cake Shop SWOT analysis along with its marketing strategy and brand parameters.

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