Monginis Cake Shop SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9965

SWOT Analysis of Monginis Cake Shop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monginis Cake Shop

Parent Company

Monginis Cake Shop


Cake Shops Chain


Food and Beverages

Tagline/ Slogan

What are you celebrating today?; To help people express their happiness in a memorable way


Fresh and delicious cakes at affordable price



Anyone who likes to have cakes, generally or on special occasions

Target Group

People from urban semi-urban middle class


As a trusted cake shop, that makes good quality cakes at affordable prices for any occasion.

SWOT Analysis


1. A very popular brand among children and parents alike
2. It has 600 retail franchises in approx 40 cities in India
3. Reasonable pricing
4. Services like home delivery, online booking and delivery of products

5. Founded around 50 years ago


1.Quality issues because of franchise business
2.Less variety of cakes compared to competitors
3.Very less advertisement and promotion


1.Expand in India and abroad
2.Introduction of different and new varieties of cakes
3.Increase the business of toys, candles, and other celebration items

4. Emphasize and publicize the online ordering of products or gifts


1.Mismanagement of any franchise can affect the brand name adversely
2.Severe competition in the business
3.Increase in cost of raw materials



2.Hang out

4.Sweet Chariot

5.Local cake shop owners


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