Agro Tech Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3330
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SWOT Analysis of Agro Tech Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agro Tech Foods

Parent Company

Agro Tech Foods

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Healthy oil for healthy people

USP

India’s leading foods company catering to healthier life of consumers

Product Portfolio

Brands

1. Sun Drop                                 2. ACT II Popcorn

STP

Segment

People looking for a good quality oils and food brand

Target Group

Health conscious, urban middle and upper middle class families

Positioning

A healthy and nourishing oil and foods brand

SWOT Analysis

Strengths

1.Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
2. Strong distribution network
3. Affiliation to ConAgra foods of U.S.A.
4. Popular for its healthy and nourishing products

5. A leading brand in edible oil and foods sector in India

6. Sundrop has large market share in sunflower oil market

7.Strong brand loyalty and brand recall

8.Products perceived as healthy and nutritious

9.C.S.R. activities like ‘Feeding children better’

Weaknesses

1.Low presence in rural markets
2.Limited market share in food segment due to competition

Opportunities

1.Product line extension in foods segment
2.Health consciousness amongst people
3.Rise in purchasing power of people in India

4.Organise or sponsor events like medical checkups, marathons, etc.

Threats

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Competition

Competitors

1.Mother Dairy
2.Fortune
3.Saffola

4.Cargill India



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