Taj Mahal Tea SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9098
Advertisements

SWOT Analysis of Taj Mahal Tea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taj Mahal Tea

Parent Company

HUL

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj

USP

Only tea brand in India to be sold in Vacuum sealed packs

STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

As elegant and wonderful as Taj

SWOT Analysis

Strengths

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

5.Tea bag variations

6.Brand Ambassadors

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands 2.Preference for people having coffee or other beverages

Competition

Competitors

1.Society Tea

2.Tetley Tea


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Taj Mahal Tea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: