Taj Mahal Tea SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7900
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SWOT Analysis of Taj Mahal Tea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taj Mahal Tea

Parent Company

HUL

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Wah Taj; Sirf Chai nahi ye hai Taj

USP

Only tea brand in India to be sold in Vacuum sealed packs

STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

As elegant and wonderful as Taj

SWOT Analysis

Strengths

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

5.Tea bag variations

6.Brand Ambassadors

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands 2.Preference for people having coffee or other beverages

Competition

Competitors

1.Society Tea

2.Tetley Tea



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