Dabur Chyawanprash SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5253
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SWOT Analysis of Dabur Chyawanprash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Chyawanprash

Parent Company

Dabur

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Two spoons a day, help keep illness away

USP

Healthy food product with nutritional ingredients which strengthens body immunity

STP

Segment

For all age groups who want high nutrition

Target Group

All age groups Lower, middle class people

Positioning

Protects from everyday infection and cold

SWOT Analysis

Strengths

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Declining popularity in the urban areas

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1. Threat from local medicinal herbs in rural areas

2.People preferring international health brands

Competition

Competitors

1.Baidhyanath

2.Himani Sona Chandi Chyawanprash

3.Local manufacturers



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