Dabur Chyawanprash SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5634
Advertisements

SWOT Analysis of Dabur Chyawanprash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Chyawanprash

Parent Company

Dabur

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Two spoons a day, help keep illness away

USP

Healthy food product with nutritional ingredients which strengthens body immunity

STP

Segment

For all age groups who want high nutrition

Target Group

All age groups Lower, middle class people

Positioning

Protects from everyday infection and cold

SWOT Analysis

Strengths

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Declining popularity in the urban areas

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1. Threat from local medicinal herbs in rural areas

2.People preferring international health brands

Competition

Competitors

1.Baidhyanath

2.Himani Sona Chandi Chyawanprash

3.Local manufacturers


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Dabur Chyawanprash. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: