Kissan Jam SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 10723
Advertisements

SWOT Analysis of Kissan Jam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Jam

Parent Company

HUL

Category

Food Product

Sector

Food Products

Tagline/ Slogan

Jamilicious

USP

Most popular jam brand

STP

Segment

People wanting to have a sweet breakfast

Target Group

All people in the upper and middle class

Positioning

Makes food interesting

SWOT Analysis

Strengths

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

1.Food products have a limited shelf life

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Health conscious people avoiding sweet

2.Honey

Competition

Competitors

1. Mala Jam

2.Mapro Jam

3.Druk Jam


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Kissan Jam. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: