Kissan Jam SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9124
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SWOT Analysis of Kissan Jam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Jam

Parent Company

HUL

Category

Food Product

Sector

Food Products

Tagline/ Slogan

Jamilicious

USP

Most popular jam brand

STP

Segment

People wanting to have a sweet breakfast

Target Group

All people in the upper and middle class

Positioning

Makes food interesting

SWOT Analysis

Strengths

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

1.Food products have a limited shelf life

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Health conscious people avoiding sweet

2.Honey

Competition

Competitors

1. Mala Jam

2.Mapro Jam

3.Druk Jam



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