Ajinomoto SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3885
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SWOT Analysis of Ajinomoto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ajinomoto

Parent Company

Ajinomoto Co. Inc.

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Eat Well, Live Well; Essence of taste

USP

Mainstay flavor enhancer AJI-NO-MOTO, which is the most powerful brand in its portfolio

STP

Segment

Product segments Food products, Pharmaceuticals, Specialty chemicals, Bioscience products

Target Group

Housewives, chefs, restaurants

Positioning

Contributing to human health globally while creating unique value to benefit customers

SWOT Analysis

Strengths

1. High cost advantage
2. Bargaining power of both suppliers & buyers is low
3. Well established brand with a strong reputation, high brand equity
4. Low threat of new entrants due to high entry barriers and involves large capital

5. Loyal customer base

6. Comprehensive production technology

7. High responsiveness to customers

8. Strong financial position and has nearly 25,000 employees

Weaknesses

1.Rely heavily on advertising
2. Focus is way too high in seasonings business

Opportunities

1.Acquisitions of smaller brands

2. Emerging markets and expansion abroad

3. Innovations in the existing products

Threats

1.Product substitution in seasonings is high
2. Intense competition; also lower cost competitors or imports
3.Unpredictable economy

4. Price wars

Competition

Competitors

1. Campbell

2. Maggi

3. Vedan



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