IOI Group SWOT Analysis
IOI Group is one of the leading brands in the food & beverages sector. IOI Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of IOI Group:
Quick Glance:
IOI Group Strengths
- Development of agri-science and technology to improve crop and oil yields to meet increasing global demands
- Integrated business model from plantation to specialty fats and oleochemicals
- Operates on a multi-stakeholder format which involves strict principles and criteria covering the social and environmental requirements for the production and use of sustainable palm oil.
- Crude Palm Oil prices have trended higher and are relatively stable yearon-year, supported by the growing demand for vegetable oils as well as emerging demand from the biofuel sector
- Employs more than 30,000 personnel of more than 23 different nationalities in 15 countries.
Above are the strengths in the SWOT Analysis of IOI Group. The strengths of IOI Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
IOI Group Weaknesses
- Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
- Manpower constraints, pressure on increasing operating costs and extreme weather in the plantation division
- Palm oil industry faces huge number of unresolved land conflicts due to land grabbing
These were the weaknesses in the IOI Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
IOI Group Opportunities
- Demand for palm oil would remain strong as consumption increases in select emerging economies coupled with the general global population growth
- Expansion into Indonesia is through the acquisitions of interest in oil palm estates
- Emerging biofuel market
Above we covered the opportunities in IOI Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
IOI Group Threats
- Economic crisis in the Eurozone and the global economic slowdown result in lower global trade and investments
- In the refinery and specialty fats sub-segmentsstiff competition posed by the Indonesian resource-based manufacturers which have a cost advantage due to Indonesia’s preferential export duty tariff structure
- Unfavorable legislation and government policies are constant threats
The threats in the SWOT Analysis of IOI Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the IOI Group SWOT analysis.
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About IOI Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| IOI Group Overview | |
|---|---|
| Parent Company |
IOI Corporation Berhad |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
People first, performance now |
| USP |
Providing customers with products and services that exceed their expectations |
| IOI Group STP | |
| Segmentation |
Business segments: Plantation, Real Estate Development, Manufacturing of oleochemicals and specialty fats& Refineries |
| Target Market |
Food manufacturing industry, Industrial & Consumer Food catering industry |
| Positioning |
Providing products & services of superior values |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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