Mirinda SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4307
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SWOT Analysis of Mirinda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mirinda

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage

USP

Orange based aerated soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

The carefree, spontaneous and playful soft drink

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Strong brand backing of Pepsi

Weaknesses

1.Aerated drinks not popular with health conscious people

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1.Fanta


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