Yamazaki Baking SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2810
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SWOT Analysis of Yamazaki Baking with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamazaki Baking

Parent Company

Yamazaki Baking Co., Ltd

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Enrich your life with delicious bread

USP

For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly diverse consumer needs and changing market conditions

STP

Segment

Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-to-eat food products

Target Group

Households/restaurants/bakeries

Positioning

To offer excellent quality and outstanding service and in so doing deliver the very best to consumers every day

SWOT Analysis

Strengths

1. Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site
2. In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available
3. The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious tastes
4. By proactively adopting advanced frozen technology and other technological innovations, Yamazaki Baking, through its Japanese-style confectionary business, continues to offer products of truly high value that satisfy customers

5. Has a strong workforce of over 15,000 employees

Weaknesses

1. Higher ingredient costs, particularly the price of flour
2.Intense competition for sales in the market

3. Prolonged deflation has created a market environment in which customers tend to seek out low prices

Opportunities

1.Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers
2.Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program
3.Broaden its global operations, which center on Southeast Asia, Europe and the United States

Threats

1.Sluggish economic conditions overseas
2.Restrictions on power supply and continued yen appreciation
3.Challengingincome environment

Competition

Competitors

1.Nippon Flour Mills Co., Ltd

2. Morinaga & Co., Ltd

3. Nissin Food Products Co., Ltd



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