Ingredion Incorporated SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1532
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SWOT Analysis of Ingredion Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ingredion Incorporated

Parent Company

Ingredion Incorported (Formerly Corn Products International, Inc.)

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Developing ideas. Delivering Solutions

USP

With over 100 years of experience supplying the world with innovative ingredient solutions, they are a vital part of everyday life – in thousands of ways; from baked goods to corrugated board, beverages to lotions, its ingredients are in products that people around the world use every day

STP

Segment

Business Segments: Food and Beverage Sweeteners, Food and Beverage Starches, Health & Nutrition, Personal Care, Green Solutions

Pharmaceutical, Industrial, Animal Nutrition and Co-Products

Target Group

Food, beverage, brewing, pharmaceutical and numerous industrial sectors around the world

Positioning

Committed to supplying customers with quality, innovative ingredient solutions that are on-trend and in demand

SWOT Analysis

Strengths

1. Global network of manufacturing facilities, ingredient development centers and sales offices in 40 countries with over 11,000 employees& a strong balance sheet and cash flow generation
2. Leading global ingredient provider to food, beverage, brewing, pharmaceutical and industrial customers around the world with diversified geographic position, product portfolio and end markets
3. Deep local knowledge with local managers in combination with long-term view and approach
4. Strong risk management practices across its businesses

5. Diverse operations and a strong global presence

Weaknesses

1. Changing consumption preferences including those relating to high fructose corn syrup
2. Higher energy and raw material prices are negatively impacting production costs in the ingredients industry.

3. There is a reduced demand for products with synthetics in colors, flavor enhancers, preservatives, anti-oxidants and also artificial sweeteners.

Opportunities

1. Tapping potential of growth in key categories such as carbonated soft drinks, brewing, global prepared meals, confectionary, ice cream, yogurt, sauces and dressings &soups
2.Moving toward greater global collaboration to increase overall efficiency and effectiveness
3.Focusing on new products, new technologies and customer solutions

Threats

1. Fluctuations in prices of fuels and energy products can have adverse effects on the company’s production costs and profitability

2. Markets within which it operates are highly competitive

3. Vulnerable to development of new substitution products

Competition

Competitors

1. Archer-Daniels-Midland Company

2. Cargill, Incorporated

3. Tate & Lyle Ingredients Americas, Inc.



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