Cargill, Incorporated SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4567
Advertisements

SWOT Analysis of Cargill, Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cargill, Incorporated

Parent Company

Cargill, Incorporated

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Nourishing Ideas. Nourishing people.

USP

A global manufacturer, trader and distributor of food ingredients, agricultural products & services, livestock feed, etc.

STP

Segment

Manufacturers who need superior quality ingredients, services or expertise

Target Group

Foods & beverages manufacturers, animal feed producers, agricultural commodities producer, etc.

Positioning

A world class, superior quality food processing and services company

Product Portfolio

Brands

1.Sweekar
2.Nature Fresh oil
3.Rath Vanaspati Ghee
4.Gemini Cooking Oil

SWOT Analysis

Strengths

1.High brand equity
2. Has centuries of experience in the industry
3. Global presence in around 66 countries
4. An employee strength of around 142,000 people

5.Presence in 5 major segments- Agriculture Services, Food Ingredients, Origination and Processing, Risk Management and Financial and Industrial

6.Financial independence and muscle power

7. Numerous brands on offer like Sweekar, Zerose, Gemini, Rath, Nature Fresh, etc.

8. Customer base of world class companies around the world

9.Technolgical advancement and expertise in different fields

10.Numerous CSR activities to give back to the stakeholders

11.America’s largest private sector company

12.Stong R&Dand operations

Weaknesses

1.Negatively publicized on many occasions overallegations of environmental issues, contamination, human rights violation, etc.
2. Presence of many options means high brand switching

Opportunities

1.Increase global penetration and tap rural opportunities
2.Acquire other companies
3.Try to expand in the untapped markets

4.Market itself aggressively

Threats

1.Fluctuations in the cost of raw materials
2.Global economic instability
3.Competition in all segments of operation

Competition

Competitors

1.Archer Daniels Midland Company (ADM)
2.Ag Processing Inc.

3.Kerry Group

4.Tate & Lyle

5.Ingredion Incorporated



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.