Barrick Gold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1548

SWOT Analysis of Barrick Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barrick Gold

Parent Company

Barrick Gold Corporation


Metals and Mining


Minerals and metals

Tagline/ Slogan

Disciplined, profitable production


Largest gold mining company in the world



Industrial segmentation

Target Group

World wide network of distributors, developers and designing organizations


Worlds largest gold mining company with vision to be the world’s best gold mining company by operating in a safe, profitable and responsible manner.

SWOT Analysis


1. Barrick operates mines and advanced exploration and development projects on five continents
2. Strong employee base at 20,000+ employee approximately
3. Probable gold mineral reserves stand at 130+ million ounces

4. Reported environment-related spending of USD $90 million
5. Barrick Gold installed the world's highest-situated wind turbine at the Veladero mine in San Juan Province (Argentina) at nearly 4200m elevation
6. Operational excellence leading to the organization meeting its gold production 
7. High spending on technology , expansion and exploration with the best in class technology creating positive shareholder value and trust


1. Criticisms include poisonous spills of cyanide, mercury and other heavy metals, leading to environmental damage and the poisoning of human populations
2. Following accusations connected with the Porgera Gold Mine, the company was excluded from The Government Pension Fund of Norway, one of the world's largest sovereign wealth funds


1.Expansion of exploration in Nevada near its top tier mines, including Cortez and Goldstrike, with the potential to exceed company risk-adjusted return hurdles.
2. The company has an opportunity to be environmental friendly and a socially responsible organization.
3. Development of intensive distribution strategy for its products to tap on the resale market and increase profitability.


1. Faces threat of highly volatile gold prices in international market
2. Threat of government regulations in countries of operation due to mal practices and environment degradation charges on the company
3. Threat of substitute precious metals and stones which have increasing appreciation from customers



1. Allied Nevada Gold Corp.
2. Alamos Gold Inc
3. AngloGold Ashanti Limited

4. Atlatsa Resources Corporation


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