Pratt & Whitney SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1410

SWOT Analysis of Pratt & Whitney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pratt & Whitney

Parent Company

United Technologies Corporation


Commercial engines, Military engines and service operations



Tagline/ Slogan

It’s in our power.


Its power engines serve more than 11,000 customers around the world.



Commercial, military aircraft engine requirements and services

Target Group

Passenger aircraft manufacturers and armed forces


Positioned as the world leader in the design, production and servicing of aircraft engines

SWOT Analysis


1. It is the top three provider in the aero engines market.
2. Customers include Boeing and Airbus
3. It is a part of United Technologies which is a deep pocketed conglomerate.
4. Hundreds of airlines are powered by its engines.

5. It is known for its world renowned manufacturing techniques and services.

6. Pratt & Whitney Canada is the leading producer in the world for helicopter engines and engines for private jets.


1.Manufacturers in the aero engines business work together in joint ventures and hence it is difficult to compete and differentiate  in the market
2. The cost of developing a new engine is very high at around $1 billion.
3. The markets are very limited in size with high competition.
4. . Its old aircraft engines provided to the military require a lot of regular servicing, maintenance and spare parts.


1.High demand for passenger jets with engines being one third of the value of a new jet.
2. Expenditure on enhancing the military is at an all time high.
3. Launch of more efficient engines and technologically advanced engines can provide an edge over its competitors.


1. List of competitors include established companies like GE and Rolls- Royce which have pushed Pratt and Whitney to a third position in the market.
2. Very high cost of manufacturing.

3. High competition pushes down the revenues.



1. GE General Electric
2. Rolls-Royce
3. CFM International


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: