Aluminum Company of America (Alcoa) SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1240
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SWOT Analysis of Aluminum Company of America (Alcoa) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alcoa – Aluminum Company of America

Parent Company

Alcoa Inc.

Category

Aluminum, titanium, nickel

Sector

Metals

Tagline/ Slogan

Inventing the future since 1888

USP

Complete solution in alumina needs

STP

Segment

Primary aluminum, fabricated aluminum and alumina

Target Group

Products in the aerospace, automotive, construction, commercial transportation and industrial markets

Positioning

Leader in aluminum industry

SWOT Analysis

Strengths

1. One of the largest producer of aluminum worldwide
2. Robust vertically integrated operations 
3. Strong financial position

4. Being a capital intensive industry, entry barriers to new entrants are high

5. Over 60,000 people are employed with the organization

6. It has operations in over 30 countries

Weaknesses

1.Strong revenue dependence on aluminum and alumina only can be an issue

2. Heavy investment requirement for expansion means restricted margins

Opportunities

1. Growth in emerging markets

2. Global consolidation of business activities

3. Product and services expansion

Threats

1. Intense competition

2. Supply from china

3. Economic slowdown

4. External changes (government, politics, taxes, etc)
5. Lower cost competitors or imports

Competition

Competitors

1.Aluminuim Corporation of China, Limited
2.RUSAL

3. Rio Tinto


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