Schindler Holding SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1718
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SWOT Analysis of Schindler Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schindler Holding

Parent Company

Schindler Group

Category

Industrial Equipment

Sector

Vertical Transportation (Elevators, Escalators)

Tagline/ Slogan

We move 1 billion per day

USP

Safety, Comfort, Efficiency and Reliability

STP

Segment

Construction companies

Target Group

Buildings, Residential, Commercial, High Rise Buildings

Positioning

Creates, drives and ensures urban mobility

SWOT Analysis

Strengths

1.  Present across more than 100 countries and employs around 54,000 people 
2.  Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 
3.  Has dense service network around the globe 
4.  Has been in business for around 141 years

5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world

6. Use latest  technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability

7. the products exceed customer expectation and the product is versatile to move anything

Weaknesses

1. Less diversified product portfolio 
2. Decreasing cash flow 

Opportunities

1. Product portfolio diversification through mergers and acquisitions
2. Leveraging technology to provide fast and efficient products 

Threats

1. Fast paced technology might make the products obsolete
2. Fluctuating global demand might affect the demand for the company’s products 
3. Fluctuating price of raw material

Competition

Competitors

1. OTIS 
2. ThyssenKrupp
3. KONE


The table above concludes the Schindler Holding SWOT analysis along with its marketing strategy and brand parameters.

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