Posted in Industrial Products and Chemicals, Total Reads: 1395
SWOT Analysis of Schindler Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Vertical Transportation (Elevators, Escalators)
We move 1 billion per day
Safety, Comfort, Efficiency and Reliability
Buildings, Residential, Commercial, High Rise Buildings
Creates, drives and ensures urban mobility
1. Present across more than 100 countries and employs around 54,000 people 2. Employs smart diagnostic techniques and predictive service planning to reduce unexpected downtimes and prevent disruptions 3. Has dense service network around the globe 4. Has been in business for around 141 years
5. It is the second largest elevator manufacturer and largest escalator manufacturer in the world
6. Use latest technology engineering, mechanical and microprocessor technology and test the products for efficiency and reliability
7. the products exceed customer expectation and the product is versatile to move anything
1. Less diversified product portfolio 2. Decreasing cash flow
1. Product portfolio diversification through mergers and acquisitions 2. Leveraging technology to provide fast and efficient products
1. Fast paced technology might make the products obsolete 2. Fluctuating global demand might affect the demand for the company’s products 3. Fluctuating price of raw material
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