Essar Steel Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2646
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SWOT Analysis of Essar Steel Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Essar Steel Ltd

Parent Company

Essar Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Let’s begin

USP

A fully integrated flat carbon steel manufacturer-from iron ore to

ready-to-market products

STP

Segment

Hot rolled steel, chequered plates, Shot blasted plates, Cold rolled steel, TMT Bars, Galvanised corrugated sheets

Target Group

Sectors such as automotive, white goods, construction, engineering and shipbuilding

Positioning

Company having value added segments in the steel industry, a diversified distribution network & integrated nature of operations

SWOT Analysis

Strengths

1. Global producer of steel with a footprint covering India, Canada, USA, Middle East and Asia

2. India’s largest exporter of flat steel products

3. Natural gas & power consumption in processes have reduced over the years

4. In spite of the slowdown in the steel markets it has retained adequate liquidity within the Company to meet its operational requirements and has withstood the downturn

5. Strong brand backing of parent company

6. Good advertising and market visibility through TVCs and print ads

Weaknesses

1. Dependence on RBI monetary policy easing & tightening for controlling inflation affects operations

2. High dependence on raw materials & forex markets is a concern

Opportunities

1. Improvement in physical property and chemistry to produce quality products

2. Provide more finances for expansion, strengthening of marketing network through Service Centres, Hypermarts etc. and strategic investments

3. Use mathematical Model to predict the temperature evolution during cooling of Hot steel products to improve product quality

Threats

1. Financial crisis in Europe will continue to affect demand world wide

2. Rules & Regulations of government of each country in which Essar steel has presence

Competition

Competitors

1. TATA Steel
2. JSW Steel
3. ArcelorMittal



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