Tata Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 14126
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SWOT Analysis of Tata Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Steel

Parent Company

Tata Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Values stronger than steel

USP

The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum

STP

Segment

Strip & long Steel products, Iron ore mining, Agricultural implements

Target Group

Construction, automotive, infrastructure, capital goods

Positioning

The global steel industry benchmark for value creation and corporate citizenship

SWOT Analysis

Strengths

1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries

2. Adaptability of company in the fast changing environment

3. Excellent integration with Corus which has more than 2000 metallurgists

4. Control over raw materials

5. Economies of scale

6. Strong backing of Tata brand name
7. Operations in 26 countries and a commercial presence in over 50 countries

Weaknesses

1. Operational efficiency are not as good as international leaders

2. Slightly lagging in technological front

Opportunities

1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting

2. Public private partnership

3. Acquisition of coal blocks in Asia, Africa etc.

Threats

1. Rising coking coal prices

2. India is plagued with violent agitation against land acquisition

3. Government & regulatory norms

4. International competition

Competition

Competitors

1. SAIL

2. JSW Steel

3. Essar Steel Ltd

4. ArcelorMittal

5. POSCO



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