JSW Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3604
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SWOT Analysis of JSW Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JSW Steel

Parent Company

JSW Group

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

No Limits

USP

The largest private sector steel manufacturer in terms of installed capacity

STP

Segment

Steel, flat steel products, long steel products, wire products, plates

Target Group

Infrastructure, Oil industry, automobile and construction sectors

Positioning

One of the key and strategic steel producer in the country catering to almost all segments with range of steel products

SWOT Analysis

Strengths

1. India’s third largest steelmaker with a combined capacity of 14+ MTPA hence enjoys economies of scale

2. High growth prospects with a consistently increasing revenue and strong financial position

3. One of the lowest cost steel producers in the world

4. First steel producer in the world to use Corex Technology for producing hot metals

5. Operates in both upstream as well as downstream sectors

Weaknesses

1. Limited portfolio diversification compared to industry leaders

2. Less number of mines under its hood affects availability of raw materials

3. Capacity utilization is not cent percent

Opportunities

1. Increase in demand from all sectors in Indian & Global world

2. Mergers & Acquisition to keep steady supply of raw materials

3. Product development by investing more in R&D

Threats

1. Cyclical nature of steel industry needs to have efficient process of production

2. Competition from existing and foreign players

3. Government and environment regulations

4. Changes in the prices of raw materials & end products

Competition

Competitors

1. TATA Steel
2. SAIL
3. ArcelorMittal



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