Posted in Industrial Products and Chemicals, Total Reads: 2020
SWOT Analysis of M-Seal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pidilite Industries Ltd.
Ghar mein rakhiye hamesha. M-Seal!
Fixes. Joins. Builds. Seals.
Market leader in epoxy sealants in India.
Customers looking for quick and cheap solutions to their problems.
Households, Wholesalers, Offices, Plumbers, construction workers, etc.
India’s leading epoxy sealant.
1. Strong brand recall and effective tagline targeting households. 2. Wide international presence in South-East Asia, China, Japan, East Europe and North America. 3. Follows the Pidilite trend of witty and humorous advertising. 4. Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white 5. Good advertising and brand visibility
1. Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures. 2. Despite a strong brand, it hasn’t really captured global markets which too can be a huge segment
1. Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers. 2. Live demonstrations and contest for housewives will be popular and help in brand visibility.
1. Construction industry is taking all precautions to prevent building damages and leakages, which may prevent brand sale. 2. Effective drainage mechanisms form municipalities may also prevent brand sale. 3. Competition is very strong on a regional level and market potential is decreasing.
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