M-Seal SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1964
Advertisements

SWOT Analysis of M-Seal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

M-Seal

Parent Company

Pidilite Industries Ltd.

Category

Adhesives/Sealants

Sector

Industrial Products

Tagline/ Slogan

Ghar mein rakhiye hamesha. M-Seal!

Fixes. Joins. Builds. Seals.

USP

Market leader in epoxy sealants in India.

STP

Segment

Customers looking for quick and cheap solutions to their problems.

Target Group

Households, Wholesalers, Offices, Plumbers, construction workers, etc.

Positioning

India’s leading epoxy sealant.

SWOT Analysis

Strengths

1. Strong brand recall and effective tagline targeting households.
2. Wide international presence in South-East Asia, China, Japan, East Europe and North America.
3. Follows the Pidilite trend of witty and humorous advertising.
4. Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white
5. Good advertising and brand visibility

Weaknesses

1. Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures.
2. Despite a strong brand, it hasn’t really captured global markets which too can be a huge segment

Opportunities

1. Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers.
2. Live demonstrations and contest for housewives will be popular and help in brand visibility.

Threats

1. Construction industry is taking all precautions to prevent building damages and leakages, which may prevent brand sale.
2. Effective drainage mechanisms form municipalities may also prevent brand sale.
3. Competition is very strong on a regional level and market potential is decreasing.

Competition

Competitors

1. Araldite
2. Bondtide
3. Loctite



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: