Solvay SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1813
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SWOT Analysis of Solvay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Solvay

Parent Company

Solvay group

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

Asking more from Chemistry

USP

Alue added high performing solutions

STP

Segment

Chemicals, plastics and pharmaceuticals

Target Group

Special chemicals, Vinyls and high performance engineering polymers, Energy, Electronics, Agrochemicals, Food & Feed, Healthcare & Performance Materials

Positioning

A leading global chemical industrial group manufactures

SWOT Analysis

Strengths

1. Global footprints in in several countries in Europe, the America
2. The group's wide product portfolio catering to diverse markets protects it from demand fluctuations in specific product categories
3.  Strong workforce support of 29,000 employees catering to a huge customer base
4. Position in specialty chemical industry strengthened by the Acquisition of Rhodia

5. Global presence in over 55 countries

Weaknesses

1. Company image dented by the anti allegations acquisition
2. Significant level of indebtedness could limit the group's financial flexibility
3. Joint civil lawsuits affect the companies reputation

Opportunities

1. Increasing capacity in France to cater to huge customer segment
2. Steeply growing Asian market offers great arena for growth
3. Epichlorohydrin market is expected to grow on an annual basis and would represent substantial of total world demand

Threats

1. Market share threatened by the intense competition in the industry
2. Volatile exchange rates may have negative impact on the group's financial results
3. Threat of chemical industry manufacturing process affects the company

Competition

Competitors

1. Akzo Nobel N.V.

2. BASF SE

3. Dow Chemical Company

4. FMC Corporation

5. Mitsubishi Chemical Holdings Corporation

6. Westlake Chemical Corporation



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