Fashion and You SWOT Analysis, USP & Competitors

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SWOT Analysis of Fashion and You with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fashion and You

Parent Company

Smile Group

Category

Ecommerce

Sector

Online Retail-Apparel, Accessories and more

Tagline/ Slogan

Indulge Yourself

USP

Wide collection of products at very competitive prices.

STP

Segment

Brand conscious customers who prefer online medium of shopping

Target Group

Middle-High income, fashion and brand conscious online shoppers.

Positioning

Flash Sale-Fashionable luxury products at discounted rates

SWOT Analysis

Strengths

1. Every day, it comes up with new Sales daily which offers upto 80% off on products.

2.Strong customer base of approx 600,000+ registered users.

3. Collaboration with 1,500 Indian brands and 100 plus international brands.

4. First ecommerce portal to have 1,000,000 fans on social media.

5. It sells its products to over 8,000 pin codes.

6. Funded by investors like Norwest Venture Partners, Nokia Growth Partners, Sequoia Capital etc and backed by Smile Group.

7. Fashion and you juniors was launched to cater to the needs of kids, new moms, thereby increasing its diversification.

Weaknesses

1. Too much emphasis on luxury brands can prevent it from leveraging economics of scale.

2. Limited aggressive marketing campaigns.

Opportunities

1. Expanding to other international markets.

2. Heavy marketing campaign to attract the affluent population in tier 2 and 3 cities.

3. Increasing partnership with international designers and fashion houses like how Koovs is doing.

Threats

1. Big investors investing in rival websites like Rocket Internet Backing jabong or the acquisition of Myntra by Flipkart.

2. Many competitors like Myntra, Koovs are in the designer wear retailing segment.

Competition

Competitors

1. Jabong

2.Koovs

3.Myntra

4.Zovi

5.Fashionara



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