Zomato SWOT Analysis, USP & Competitors

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SWOT Analysis of Zomato with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zomato

Parent Company

Infoedge

Category

Application

Sector

Food & Restaurant guide

Tagline/ Slogan

Discover great places to eat around you

USP

Content is what sets Zomato apart - The only restaurant & nightlife guide with menus, pictures and map locations

STP

Segment

Young population, working professionals looking for information of restaurants

Target Group

All Smartphone Users

Positioning

Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

SWOT Analysis

Strengths

1. Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)

2. High awareness – Top of the mind product

3. Global presence – 25 countries – 1.5 million listed restaurants

4. Superior technology and a strong workforce of over 1200 poeple

5. Asset less business model

6. High financial leverage due to its business model

7. Simple & user friendly interface

8. Aggressive and Innovative marketing strategy

9. Strong brand recognition and has won several accolades & awards

Weaknesses

1. Competition from search engines & other similar apps means limited growth

2. Drastic growth means susceptible to bad content

Opportunities

1. Opportunity to expand to further more countries

2. Increasing internet penetration & number of smartphone users

3. Rapid technology development

Threats

1. Intense competition

2. Lack of clear rules and regulations - Changes in government policy can easily affect the business model

3. Business model can be easily imitated by other players

Competition

Competitors

1. Foodpanda

2. JustEat

3. Burrp



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