Priceline SWOT Analysis, USP & Competitors

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SWOT Analysis of Priceline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Priceline

Parent Company

The Priceline Group

Category

Travel discount and related services

Sector

Ecommerce

Tagline/ Slogan

Name your price

USP

America’s leading provider of online travel

STP

Segment

Online travel booking and discount

Target Group

Discount seeking travelers and tourist

Positioning

America’s leading provider of online travel

SWOT Analysis

Strengths

1. High growth rate since its inception

2. Economies of scale

3. Pioneer company in travel bookings and discounts for travelers in US

3. Robust customer loyalty program

4. Support of other portals under priceline group like kayak.com, booking.com, agoda.com leads to domain expertise

5. Popular services and good user experience make it a popular brand

Weaknesses

1. Low entry barriers to new players
2. High concentration of operations in the US and high reliance upon intermediaries and travel suppliers

Opportunities

1. International expansion offers huge opportunities of growth
2. Acquisitions in foreign market will help expand rapidly
3. Partnerships and strategic alliances across the globe can prove to be a profitable alternative

Threats

1. Intense competition in travel booking industry
2. Uncertain global economic conditions

Competition

Competitors

1. Expedia Inc.
2. Orbitz worldwide Inc
3. Travelocity.com



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