Infineon Technology SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 4139
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SWOT Analysis of Infineon Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Infineon Technology

Parent Company

Siemens AG

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Keep on thinking

USP

Provides semiconductors and system solutions for automotive and industrial electronics and chip card and security applications.

STP

Segment

Enterprises which needs semiconductor products.

Target Group

B2B companies

Positioning

Provide products which are reliable, has quality excellence and are innovative.

SWOT Analysis

Strengths

1.Diversified geographic presence

2. Research and development capabilities

3. Market leading Position

4. With strong financial position revenue of more than Euro 3 billion and employee base of more than 25000.

Weaknesses

1. Dependence on third party contractors

2. Dependence of very few customers

Opportunities

1. Growing global semiconductor market

2. Potential in emerging market

3. Strategic Agreements

Threats

1. Industry consolidation

2. Risk of Internal Operations

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4.Texas Instruments



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