Analog Devices SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2621
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SWOT Analysis of Analog Devices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Analog Devices

Parent Company

Analog Devices, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

World Leader in High Performance Signal Processing.

USP

Semiconductor company specializing in data processing

STP

Segment

Services large enterprises like communications, computer, aerospace, military etc.

Target Group

Serves both B2B and B2C customers

Positioning

Provides a highly reliable quality product.

SWOT Analysis

Strengths

1. Strong Market Position

2. Diversified Market presence, company operates in 18 countries.

3. Has a strong customer base of around 6000.

4. Has employee strength of 9000 worldwide.

Weaknesses

1.Dependence on third party contractors

2. Competitive segment

Opportunities

1. New Product launches

2. Mobile Platforms and Tablets

Threats

1. Economic slowdown in US and Eurozone

2. Declining end market

3. Environmental regulations

Competition

Competitors

1. Texas instruments

2. Linear technology

3. National semiconductor



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