Dassault Systemes SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2157
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SWOT Analysis of Dassault Systemes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dassault Systemes

Parent Company

Dassault Systemes S.A.

Category

IT programming and services

Sector

IT and technology

Tagline/ Slogan

the 3DEXPERIENCE Company

USP

World-leading 3D design software, 3D Digital Mock-Up and Product Lifecycle Management (PLM) solutions

STP

Segment

Business or customer requiring 3D software

Target Group

B2B and B2C

Positioning

Collaborative solutions with social innovation

SWOT Analysis

Strengths

1. Strong Market position
2. Focus on Innovation

3. High customer base of 150,000

4. Tie Ups with big names in the segment like geometric software(3DPLM)

Weaknesses

1. highly trained and skilled professionals required to operate such software

Opportunities

1. Strategic acquisition

2. Innovation in smartphones

Threats

1. Intense competitions
2. Economic slowdown
3. Contraction in end market

Competition

Competitors

1. Nvidia
2. AutoCAD
3. Ansys



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