SWOT Analysis of Adobe Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT programming and services
IT and Technology
Better by Adobe
Focuses on creative software products and rich internet application software
Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored
Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises
User friendly software with high usability, Recognised as an industry standard.
1. Strong Brand Equity and popularity 2. Strong Market position in digital media business 3. Innovation and Creativity 4. First company to specialize in graphic designing software 5. Has over 9000 employees working for the organization 6. Ranked as one of the best places to work 7. It has major operations in USA, Canada, India, China, Switzerland and Romania
1.The company has not develop expertise in Linux OS 2. Pricing of the software suites is a bit on the higher side for individual buyers 3.Adobe has a wide range of products but many of them are not known to public
1. Acquisition of small companies, within the same market segment 2. Growth of online market segment 3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.
1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change 2.Other companies are coming into graphics editing segment.
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