Taiwan Semiconductors SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1269
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SWOT Analysis of Taiwan Semiconductors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taiwan Semiconductors

Parent Company

Taiwan Semiconductor Manufacturing Company, Limited

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

The proven path to success

USP

World largest dedicated Semiconductor foundry

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for companies making pc, communication and customer electronic segment

Positioning

Provides most advanced and largest foundry services to the organizations

SWOT Analysis

Strengths

1.Strong Market Position

2. Strong client base around 600 customers

3. Good product mix, company has around 11000 products for various applications

4. Economies of scale

Weaknesses

1. Dependence on third party contractors

2. Competitive segment

Opportunities

1. Growing global semiconductor market

2. Growth of nanometer technology and Soc.

3. Close to Chinese market

Threats

1. Economic slowdown in US and Eurozone

2.Exchange rate fluctuation

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor



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