SAP SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9180
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SWOT Analysis of SAP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

SAP

Category

IT Product

Sector

IT and Technology

Tagline/Slogans

The Best-Run Businesses Run SAP

USP

The number 1 ERP company

STP

Segment

Enterprises seeking IT solutions along with hardware

Target Group

Enterprises looking for end to end ERP solutions to transform business

Positioning

The number one and the best ERP

SWOT

Strengths

1) Highly innovative product
2) High on R&D
3) Good Market Position
4) Positioned very well

Weaknesses

1) Only offers ERP when compared to its biggest rival Oracle

Opportunities

1) Market is consolidating, SAP can acquire few companies to expand the portfolio and become more than just an ERP company

Threats

1) Oracle is the biggest threat to SAP
2)With Open Source technolgies and cloud based ERP's becoming popular, SAP has serious thinking to do .

Competition

Competitors

1) Oracle
2) Microsoft


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