Dixons Retail SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2010
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SWOT Analysis of Dixons Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dixons Retail

Parent Company

Dixons Retail

Category

Computer & Electronics Retail

Sector

IT and Technology

Tagline/ Slogan

Bringing life to technology

USP

Low Price product delivery

STP

Segment

People purchasing technology electronic goods and specialty products and people requiring repair of commodity

Target Group

Middle and upper middle class individuals

Positioning

Value for money product delivery

SWOT Analysis

Strengths

1. Broad product offering for the customers

2. Diverse range of customers and Wide network of stores

3. Strong E-platform

4. The number one market leaders in the UK & Ireland, Nordics and Greece

Weaknesses

1. Strong competition means market share is limited

2. Weak brand presence in international market

Opportunities

1. Growth in E-business and Roll-Out of new stores

2. Positive outlook of LCD market

3. Global expansion and more customers

Threats

1. Competitors strengthening position

2. Hike in value added tax

3. Increasing manpower cost

Competition

Competitors

1. FAMSA

2.  WalMart


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