Grupo Elektra SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2054
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SWOT Analysis of Grupo Elektra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Elektra

Parent Company

Grupo Salinas

Category

Computer & Electronics Retail

Sector

IT and Technology

Tagline/ Slogan

Revalue your world; Small payments to pay little

USP

Provide consumer credit at reasonable pricing

STP

Segment

People of Mexico and Central America

Target Group

People purchasing electronics and specialty  items and Financial Services

Positioning

Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores and banking branches

SWOT Analysis

Strengths

1. Strategic alliance with big suppliers

2. Operates more than 2000 sales points in Mexico and Central America

3. In store credit facility for consumers

4. Credibility among its customers

5. Ease of financial services for the customers

Weaknesses

1. Most of the business concentrated in Latin America

2. Resource management not matching sector leaders

Opportunities

1. Entry into other parts of world

2. Huge potential in delivering financial products

3. Diversifying the product line in retail business

4. Strategic alliances with the government and institutions

Threats

1. Global economic slowdown

2. E-commerce penetration from competitors

3. Increasing competition globally

Competition

Competitors

1. Comerci

2. FAMSA

3. WalMart



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