SWOT Analysis of Murata Manufacturing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Murata Manufacturing Co. Ltd
IT and Technology
Innovator in Electronics
Constantly evolving to change to the current needs
Ceramic capacitors, piezoelectric components, microwave devices and module products
Audio-visual, communications, computers, peripherals, automotive electronics and home electronics businesses
Positioned as an innovator whose products change but whose values remain irresolute with time
1. Strong presence in diverse sectors such as ceramic capacitors, piezoelectric components, microwave devices and module products 2. Strong and stable financials due to diversified product portfolio 3. Strong presence in various end markets such as audio-visulas, computers, communication, automotive electronics and home electronics
4. Has a small workforce but with its expertise prepares some of the finest innovative engineering electronics
1. High external borrowing which increased and weak liquidity position is a concern 2. Limited global reach and tieups means high vulnerability towards one economy
1. Surge in demand for flatscreen TV in south-east Asia has potential to trigger further growth 2. Launch of new products in recent times has created a cushion from fluctuations in demand 3. Global surge in demand for computers and their peripherals
1. Most of its revenue generated from markets outside Japan; therefore Yen appreciation is a threat 2. Strict compliance norms in Japan 3. Threat of natural disasters – as a result of 2011 japan earthquake, the company’s production units in Tome, Shendai, and Oyama were suspended
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