Murata Manufacturing SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1228
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SWOT Analysis of Murata Manufacturing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Murata Manufacturing

Parent Company

Murata Manufacturing Co. Ltd

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

Innovator in Electronics

USP

Constantly evolving to change to the current needs

STP

Segment

Ceramic capacitors, piezoelectric components, microwave devices and module products

Target Group

Audio-visual, communications, computers, peripherals, automotive electronics and home electronics businesses

Positioning

Positioned as an innovator whose products change but whose values remain irresolute with time

SWOT Analysis

Strengths

1. Strong presence in diverse sectors such as ceramic capacitors, piezoelectric components, microwave devices and module products
2. Strong and stable financials due to diversified product portfolio
3. Strong presence in various end markets such as audio-visulas, computers, communication, automotive electronics and home electronics

4. Has a small workforce but with its expertise prepares some of the finest innovative engineering electronics

Weaknesses

1. High external borrowing which increased and weak liquidity position is a concern
2. Limited global reach and tieups means high vulnerability towards one economy

Opportunities

1. Surge in demand for flatscreen TV in south-east Asia has potential to trigger further growth
2. Launch of new products in recent times has created a cushion from fluctuations in demand
3. Global surge in demand for computers and their peripherals

Threats

1. Most of its revenue generated from markets outside Japan; therefore Yen appreciation is a threat
2. Strict compliance norms in Japan
3. Threat of natural disasters – as a result of 2011 japan earthquake, the company’s production units in Tome, Shendai, and Oyama were suspended

Competition

Competitors

1. Kyocera Corporation

2. Vishay Intertechnology

3. AVX Corporation

4. Taiyo Yuden Co., Ltd.

5. Benchmark Electronics, Inc.

6. Premier Farnell plc

 


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