SWOT Analysis of Arrow Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Arrow Electronics Inc.
IT and Technology
Specialised services and expertise across the product lifecycle
Electronic components and enterprise computing solutions
Corporates, electronics manufacturers, SMEs
Connecting customers to the right technology at the right place at the right time and at the right price.
1. Huge product portfolio – one of the broadest in its segment 2. High global presence – in about 80 countries and territories 3. Strong employee base, of about 16,000 employees worldwide 4. Customer base is huge– caters to over 1,00,000 customers across the globe
5. It is one of the most reputed electronics companies in the US
1. Arrow largely relies on the demand of its products and services originating from the semiconductor
industry 2. The sale of its major products are cylical this means marked periods of boom and slump 3. Declining financial performance – with net profits dropping is a concern
1.High focus on inorganic growth – through mergers and acquisitions enables the company to leverage on the strengths of the companies it acquires, some of which are – Redemtech and Global Link Technology 2. New distribution tie-ups, helping to increase penetration in newer areas – in August 2013, it tied up with Emerson Network Power’s Liebert infrastructure support products 3. Arrow signed a distribution agreement with KORE Telematics, a wireless services provider specializing in the machine-to-machine (M2M) communications market
1. Intense competition, particularly with respect to prices,franchises, and product availability 2. Stringent laws that need to be complied with among them - EU Restriction of the Use of Certain Hazardous Substances and Waste Electrical and Electronic Equipment Directives, the EU REACH (chemical registration) Directive, the China law on Management Methods for Controlling Pollution by Electronic Information Products, and various other laws 3. Major revenues are generated from international businesses, this poses a threat as global fluctuations will greatly impact the company
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