Delta Electronics SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2181
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SWOT Analysis of Delta Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delta Electronics

Parent Company

Delta Electronics

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

Care for the Environment, Energy-saving and Our Green Earth

USP

Leading player in the segments that it is present in

STP

Segment

Power management solutions

Target Group

Power sector, SMEs, Corporates, Governments

Positioning

Sustainable manager of energy

SWOT Analysis

Strengths

1. Strong employee base of about 68,000 employees
2. Strong global presence – in Australia, Europe, America and Asia
3. Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently

4. World leader in power supply and energy components field

5. It is one of the largest producer of switching power supplies and DC brushless fans

Weaknesses

1. Manufacturing capabilities concentrated only in Taiwan
2. Financial position affected by heavy investment in R&D

Opportunities

1. Growing global focus on information systems and ICT will be a boost for the company’s business
2. Recent internal changes to help boost the company’s transition to help adapt to global changes
3. Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader

Threats

1. In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
2. Need to comply with stringent environmental laws and regulations
3. Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries

Competition

Competitors

1. Cincon Electronics Co., Ltd.

2. E-Chin Technology Co., Ltd.

3. Minmax Technology Co., Ltd.


The table above concludes the Delta Electronics SWOT analysis along with its marketing strategy and brand parameters.

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