Halfords SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2156
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SWOT Analysis of Halfords with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Halfords

Parent Company

NA, founded by F W Rushbrooke

Category

Car parts, camping, touring and bicycles

Sector

Retail

Tagline/ Slogan

We go the extra mile

USP

one-stop shop for exclusive brands in bikes, high quality car parts and accessories

STP

Segment

Buyers of car parts, bikes and accessories

Target Group

Bikes, car parts & accessories shoppers (online/offline) in mainland UK

Positioning

Halfords in UK’s leading exclusive cycling and motoring retailer

SWOT Analysis

Strengths

1. Customer-centric policies with over 12000+ employees
2. One of UK’s biggest retailer of cycling and motor parts
3. Large variety of renowned brands
4.Adapatability to reposition itself with changing business needs

5. High quality product offerings

6. Online sales services

7. 24 hour free customer delivery system

8. Price discount offerings

9. Free car checks in stores

Weaknesses

1. Stiff competition from company owned service centers means low business at times

2. Failure in expansion outside UK and Ireland

3. Distribution system limited to mainland UK

Opportunities

1. Further improving post-sale customer service system

2. Creating an efficient distribution system

3. Increasing the reachability of online delivery outside UK, and Ireland

4. Expanding in developing countries where people focus on car repair and maintenance over repurchase

Threats

1. Drastic decline in customer demand for bicycles
2. Decline in customer income levels and disposable income owing to financial crisis

3. Competitors providing equitable quality proposition at lower prices

Competition

Competitors

1. Autobytel
2. The Ultimate Finish

3. Parker’s

4. Get geared

5. Extreme Auto Accessories

6. Car Source



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