Appliances Online SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1857
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SWOT Analysis of Appliances Online with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Appliances Online

Parent Company

Appliances Online

Category

White goods and home appliances

Sector

Online retail

Tagline/ Slogan

You Order, We deliver

USP

Legendary service

STP

Segment

Online retail

Target Group

Urban working class professionals

Positioning

Australia's most awesome appliance retailer

SWOT Analysis

Strengths

1. Best customer service experience

2. Hassle free and customer friendly

3. Free Delivery for metros, suburbs

4. Best available prices and online payment facilities availables

5. Good communication and delivery arrangements

6. Free delivery across locations, good customer support

Weaknesses

1. The brand is limited to a few locations as compared to global players

2. Low geographic presence means limited market share and revenues

Opportunities

1. Investment in technology to fine tune delivery systems

2. Acquiring few other online stores to leverage on synergies

3. Expanding into newer

Threats

1. Low entry barriers

2. Easily replicable business model

3. Increasing competition and higher costs of operations

Competition

Competitors

1. Big W

2. Booktopia

3. BrandsExclusive

4. Catch of the day



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