ULTA Salon, Cosmetics & Fragrance SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1668
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SWOT Analysis of ULTA Salon, Cosmetics & Fragrance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ULTA Salon, Cosmetics & Fragrance

Parent Company

ULTA Salon, Cosmetics & Fragrance, Inc

Category

Cosmetics & Skincare

Sector

FMCG

Tagline/ Slogan

All Things Beauty. All in one Place

USP

Professionally licensed haircare products

STP

Segment

Personal care products for men/women

Target Group

Professional Make-up artists , Models, Actors, Men/Women requiring cosmetic/skincare products

Positioning

Own full-service salon in every store in the US

SWOT Analysis

Strengths

1. Strong supply chain keeps Ulta Salon always stocked
2. The company enjoys cost and size advantage
3. It offers unique products
4. Strong presence in the US with 700+ stores

5. Diverse portfolio with 20000 products and over 450 brands

6. Over 19000 employees are a part of the organization

Weaknesses

1. Brand awareness is limited as compared to some global cosmetic brands

2. Cosmetics industry has huge competition and hence individual companies have limited market share

Opportunities

1. Can introduce new services 
2. Constant innovation will help it to maintain sustainable growth
3. More market share in the US as the company is targeting to open more stores

Threats

1. Change in preferences/fashion

2. Wide range of substitutes available  
3. Cosmetic products might not suit people with sensitive skin

Competition

Competitors

1. Macy’s, Inc.
2. Sephora Usa, Inc.
3. Regis Corporation

4. L’Oreal



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