Sabyasachi SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2882
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SWOT Analysis of Sabyasachi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sabyasachi

Parent Company

Sabyasachi Mukherjee

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Sabyasachi

USP

Designer ethnic Indian wear

STP

Segment

Women preferring Indian designer dresses

Target Group

Urban upper class women

Positioning

Premium Indian designer wear

SWOT Analysis

Strengths

1. The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
2. The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
3. The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
4. The vibrant colors of the season displayed in its collections are a highlight.

Weaknesses

1. The brand has not been able to break out of its bridal wear mould.
2. The brand is not present in all major cities in India which reduces brand visibility.

Opportunities

1. The brand can start online selling which has emerged as an effective medium for sale in recent times.
2. The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
3. The brand can diversify into other line like fusion-wear which would be great boost to it.

Threats

1. The foray of various designers in the Indian wear segment has increased competition
2.The brand is facing threat from designer western wear which is gaining prominence.

Competition

Competitors

1.Satya Paul
2. AND
3.Vikram Phadnis



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