Old Navy SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1522
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SWOT Analysis of Old Navy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Navy

Parent Company

Gap Inc.

Category

Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Affordable brand that gives a look of expensive product

STP

Segment

Casual wear

Target Group

Middle class income group

Positioning

Affordable family apparel

SWOT Analysis

Strengths

1.  Strong brand awareness with over 1000 stores around the world
2. Affordable brand
3. Successful expansion in Asian countries like Japan

4. Stores are designed to suit a family shopping environment

5. Has been recognized by several awards

6. Good presence through stores as well as ecommerce portals

7. Good advertising and marketing make it a popular brand

Weaknesses

1. Low switching cost for customers
2. High competition has taken a toll on customer loyalty

Opportunities

1. Start an apparel range for formal wear
2. Start a customer loyalty program in Asian countries where it is considered as an aspirational brand
3. Expand in online form in Asian market as against brick-and-mortar

Threats

1. Counterfeit imitations
2. Advent of online shopping will make more expensive brands competitive to the affordable brands and encourage the customer to switch

3. Customer loyalty is decreasing

Competition

Competitors

1. Hollister
2. American Eagle
3. Abercrombie

4. Tommy Hilfiger



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