Tommy Hilfiger SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Tommy Hilfiger is one of the leading brands in the lifestyle and retail sector. Tommy Hilfiger SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tommy Hilfiger:

Tommy Hilfiger Strengths

  1. Tommy Hilfiger has a strong recognition being a successful global brand offering premium clothing
  2. The company has a very strong distribution network across the world
  3. Tommy Hilfiger has its presence in more than 100 countries and more than 1500 retail stores in North America, Europe, Central and South America and Asia Pacific.
  4. The brand offers cool, American style designs by reputed designer Tommy Hilfiger
  5. Associations and promotion from popular celebrities has helped the brand grow significantly over the years
  6. Advertising and brand visibility via TV ads, print media, online forums and digital marketing make the brand popular
  7. The brand has won several awards and accolades at global level

Above are the strengths in the SWOT Analysis of Tommy Hilfiger. The strengths of Tommy Hilfiger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tommy Hilfiger Weaknesses

  1. The clothing segment has huge competition from other established brands hence brand switching is high
  2. Brand protection and maintenance costs are high for a global brand like Tommy Hilfiger

These were the weaknesses in the Tommy Hilfiger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tommy Hilfiger Opportunities

  1. Innovation in apparels and design based on the geography & culture can be used to grow
  2. Expansion of product line and services can help Tommy Hilfiger brand grow further
  3. Increasing amount of disposable income in emerging economies can be tapped by geographical expansion

Above we covered the opportunities in Tommy Hilfiger SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tommy Hilfiger Threats

  1. Intense competition from international brands can lead to loss of business revenue
  2. Economic slowdown & recession, which will cause reduction in demand for premium priced products can be a threat for Tommy Hilfiger brand
  3. Constantly changing fashion trends means inventory issues for a global brand

The threats in the SWOT Analysis of Tommy Hilfiger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tommy Hilfiger SWOT analysis.

Continue reading more about the brand/company.

About Tommy Hilfiger

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tommy Hilfiger Overview
Parent Company

Philip Van Heusen Corporation

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

For the People

USP

Cool American Style

Tommy Hilfiger STP
Segmentation

Consumer seeking a new interpretation in Classic American Style

Target Market

Urban upper-segment young men and women

Positioning

High Quality, Quintessential American Style


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tommy Hilfiger. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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