Tommy Hilfiger SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 13071
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SWOT Analysis of Tommy Hilfiger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tommy Hilfiger

Parent Company

Philip Van Heusen Corporation

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

For the People

USP

Cool American Style

STP

Segment

Consumer seeking a new interpretation in Classic American Style

Target Group

Urban upper-segment young men and women

Positioning

High Quality, Quintessential American Style

SWOT Analysis

Strengths

1. Strong Recognition being a Global Brand
2. Strong distribution Network globally
3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific.
4. Cool, American Style designs by reputed designer Tommy Hilfiger
5. Associations and promotion from popular celebrities
6. Advertising and brand visibility is very popular

Weaknesses

1.Segment has huge competition from established brands hence brand switching is high
2.Brand Protection and Maintenance  Costs are high

Opportunities

1.Innovation in apparels
2.Expansion of product line and Services
3.Increasing amount of disposable income in emerging economies

Threats

1.Intense Competition from international brands
2.Economic slowdown which will cause reduction in demand for premium priced products
3. Constantly changing fashion trends means inventory issues

Competition

Competitors

1.Wrangler
2.Lee
3.Levi’s
4. Gas
5. Nike
6. Adidas



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