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SWOT Analysis of Tommy Hilfiger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Philip Van Heusen Corporation
Footwear and Apparel
Lifestyle and Retail
For the People
Cool American Style
Consumer seeking a new interpretation in Classic American Style
Urban upper-segment young men and women
High Quality, Quintessential American Style
1. Strong Recognition being a Global Brand 2. Strong distribution Network globally 3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific. 4. Cool, American Style designs by reputed designer Tommy Hilfiger 5. Associations and promotion from popular celebrities 6. Advertising and brand visibility is very popular
1.Segment has huge competition from established brands hence brand switching is high 2.Brand Protection and Maintenance Costs are high
1.Innovation in apparels 2.Expansion of product line and Services 3.Increasing amount of disposable income in emerging economies
1.Intense Competition from international brands 2.Economic slowdown which will cause reduction in demand for premium priced products 3. Constantly changing fashion trends means inventory issues
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