SWOT Analysis of Allen Solly with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Madura Fashion & Lifestyle (Aditya Birla group)
Apparel and accessories
Lifestyle and retail
Friday Dressing; Why so serious
Stylish office wear
Young fashion conscious Women and Men
Urban Men Upper class and upper middle class
Lighten up the workplace
1. The brand is present in more than 50 countries 2. In-house and experienced design and product teams are available with Allen Solly. 3. Premium fashion and international fashion also available 4. Work casuals in bold colours, innovative fabric and young fits
5. Strong Management team also is strength to the company
1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching
1. Digital initiatives and plans to spend significantly on it over the next few years 2.The brand can diversify into emerging markets and also consider of expanding into other countries or sectors.
1. New technology coming in might pose threat
2. Similar patterns and verity available at lesser price with other brands pose a threat. 3. Local market may offer similar patterns at a lesser price although discounting on the quality.
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