Louis Philippe SWOT Analysis
Louis Philippe is one of the leading brands in the lifestyle and retail sector. Louis Philippe SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Louis Philippe:
Quick Glance:
Louis Philippe Strengths
- Synonymous with premium, international men’s fashion
- Louis Philippe is a brand leader in formal and quasi-formal wear.
- Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
- Designs are inspired by the latest global trends
- Good advertising and brand visibility
Above are the strengths in the SWOT Analysis of Louis Philippe. The strengths of Louis Philippe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Louis Philippe Weaknesses
- Global penetration is limited as compared to a few other international brands
- Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Louis Philippe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Louis Philippe Opportunities
- Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
- Global expansion would offer more opportunities
Above we covered the opportunities in Louis Philippe SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Louis Philippe Threats
- New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less
The threats in the SWOT Analysis of Louis Philippe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Louis Philippe SWOT analysis.
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About Louis Philippe
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Louis Philippe Overview | |
|---|---|
| Parent company |
Madura Fashion & Lifestyle (Aditya Birla group) |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
The upper crest |
| Usp |
Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent |
| Louis Philippe STP | |
| Segmentation |
Men who prefer luxury formal wear |
| Target group |
Urban men upper class and upper middle class |
| Positioning |
For the style-conscious contemporary male. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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