Louis Philippe SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5866
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SWOT Analysis of Louis Philippe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Philippe

Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

The upper crest

Usp

Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent

STP

Segment

Men who prefer luxury formal wear

Target group

Urban men upper class and upper middle class

Positioning

For the style-conscious contemporary male.

SWOT Analysis

Strengths

1. Synonymous with premium, international men’s fashion
2. Louis Philippe is a brand leader in formal and quasi-formal wear.

3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
4. Designs are inspired by the latest global trends
5. Good advertising and brand visibility

Weaknesses

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Opportunities

1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities

Threats

1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less

Competition

Competitors

1.Raymond Limited

2.Reid and Taylor

3.Belmonte



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