Lovable SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4307
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SWOT Analysis of Lovable with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lovable

Parent Company

Lovable Lingerie Limited

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Fashion Lingerie; Pure Luxury; Love color

USP

Fashionable and Comfortable

STP

Segment

Women of all age groups

Target Group

Premium and Mid Segment women

Positioning

Comfortably Fashionable

SWOT Analysis

Strengths

1. Pioneer in Lingerie Industry in India

2. Mid- Segment Market Leader in South Asia
3. Constant Design Updating and Manufacturing Skills Improvement in its plants
4. Good brand visibility and advertising through print ad and TVC campaigns
5. Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets

Weaknesses

1. Sustained investments in building Brand Image
2. Limited global presence as compared to leading global brands

Opportunities

1.Expand in Emerging markets and European & American amrkets
2.Expanding product portfolio
3. Expand the Service Line and provide for more innovative Services

4. To get into organized retail and improve profit margins in countries like India

Threats

1.From new entrants which may offer innovative i.e. more personalized solutions to problems
2.Intense competition from existing players

Competition

Competitors

1.Enamor
2.Triumph
3.Victorias Secret



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