SWOT Analysis of Lovable with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lovable Lingerie Limited
Footwear and Apparel
Lifestyle and Retail
Fashion Lingerie; Pure Luxury; Love color
Fashionable and Comfortable
Women of all age groups
Premium and Mid Segment women
1. Pioneer in Lingerie Industry in India
2. Mid- Segment Market Leader in South Asia 3. Constant Design Updating and Manufacturing Skills Improvement in its plants 4. Good brand visibility and advertising through print ad and TVC campaigns 5. Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets
1. Sustained investments in building Brand Image 2. Limited global presence as compared to leading global brands
1.Expand in Emerging markets and European & American amrkets 2.Expanding product portfolio 3. Expand the Service Line and provide for more innovative Services
4. To get into organized retail and improve profit margins in countries like India
1.From new entrants which may offer innovative i.e. more personalized solutions to problems 2.Intense competition from existing players
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