Dockers SWOT Analysis
Dockers is one of the leading brands in the lifestyle and retail sector. Dockers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dockers:
Quick Glance:
Dockers Strengths
- A strong parent brand to back it up
- Financial Strength is more and hence can experiment
- Strong Distribution System
- Innovation is the Point of Difference
- Globally recognized and avilable brand of khaki garments and other accessories
Above are the strengths in the SWOT Analysis of Dockers. The strengths of Dockers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dockers Weaknesses
- Brand dilution due to shift of focus from 25-49 to the youth
- Pants market is a niche market which keeps the potential market small
These were the weaknesses in the Dockers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dockers Opportunities
- Fast growing casual wear
- Changing cutomer behavior and experimental generation
- Increasing disposable income and awareness of fashion trends
Above we covered the opportunities in Dockers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dockers Threats
- Competitive Market due to international players
- Product substitute available
- Fake imitations and replica products affect brand image
The threats in the SWOT Analysis of Dockers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dockers SWOT analysis.
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About Dockers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dockers Overview | |
|---|---|
| Parent Company |
Levis Strauss and Co. |
| Category |
Footwear and Apparel |
| Sector | |
| Tagline/ Slogan |
Wear the Pants |
| USP |
Authentic Khaki |
| Dockers STP | |
| Segmentation |
Premium clothing segment |
| Target Market |
Young men and women form the upper class |
| Positioning |
Reemergence of Masculinity |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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