SWOT Analysis of Dockers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Levis Strauss and Co.
Footwear and Apparel
Lifestyle and retail
Wear the Pants
Premium clothing segment
Young men and women form the upper class
Reemergence of Masculinity
1.A strong parent brand to back it up 2. Financial Strength is more and hence can experiment 3. Strong Distribution System 4. Innovation is the Point of Difference 5. Globally recognized and avilable brand of khaki garments and other accessories
1.Brand dilution due to shift of focus from 25-49 to the youth 2.Pants market is a niche market which keeps the potential market small
1.Fast growing casual wear 2.Changing cutomer behavior and experimental generation 3.Increasing disposable income and awareness of fashion trends
1.Competitive Market due to international players 2.Product substitute available 3. Fake imitations and replica products affect brand image
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