Tudor Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2266

SWOT Analysis of Tudor Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tudor Watches

Parent Company

Tudor watch company (Under Rolex S.A)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Watch your style


The watches are made with Rolex cases, yet less expensive



Prestigious brand for sports watches

Target Group

Mid to high end


Watches that achieve the delicate balance between elegance and performance

SWOT Analysis


1. The direct connection to the prestigious watch brand Rolex has helped the brand image and association

2. The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week

3. The brand has outlets across the world in more than 27 countries
4. The brand has high product quality and is recognised for its exclusive time pieces


1. The brand does not have a presence that is required for a mid to high end watch segment

2. The brand recall for the watch in the segment is also low


1. The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility

2. Brand can explore opportunities in other product categories that are synonymous with the brand image


1. Competitors that are more visible and that have more brand awareness can pose a threat to the brand

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets



1.Tag Heuer

2. Corum

3. Rolex


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