Boucheron SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2444
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SWOT Analysis of Boucheron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boucheron

Parent Company

Boucheron

Category

Jeweler and luxury gifts

Sector

Lifestyle and retail

Tagline/ Slogan

More than a perfume, jewel

USP

Flawless craftsmanship

STP

Segment

Women preferring elegant luxury accessories

Target Group

Urban upper class women

Positioning

Innovative style and excellent designs

SWOT Analysis

Strengths

1.Centuries of experience and expertise in jeweler designing and manufacturing
2. 35 directly operated stores and also online portal is used to cater the customers
3. They have created the jewellery designs for Queen Elizabeth and other such elite class
4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize

5. Strong brand reputation

Weaknesses

1.Contemporary fashion is Light weight jewellery
2.Extremely nice market and limited global penetration

Opportunities

1. Going global should be there, since more economically growing countries are there.

2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.

3. Many people are aware of buying the jeweler online

Threats

1. Competition is there from Local vendors, Established players and online portals also.

2.Inflation and prices of gold are increasing

3. People taste changes.

Competition

Competitors

1. Bulgari
2.Tiffany and Co.
3.Chopard


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