SWOT Analysis of Boucheron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jeweler and luxury gifts
Lifestyle and retail
More than a perfume, jewel
Women preferring elegant luxury accessories
Urban upper class women
Innovative style and excellent designs
1.Centuries of experience and expertise in jeweler designing and manufacturing 2. 35 directly operated stores and also online portal is used to cater the customers 3. They have created the jewellery designs for Queen Elizabeth and other such elite class 4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize
5. Strong brand reputation
1.Contemporary fashion is Light weight jewellery 2.Extremely nice market and limited global penetration
1. Going global should be there, since more economically growing countries are there.
2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.
3. Many people are aware of buying the jeweler online
1. Competition is there from Local vendors, Established players and online portals also.
The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.