SWOT Analysis of Boucheron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jeweler and luxury gifts
Lifestyle and retail
More than a perfume, jewel
Women preferring elegant luxury accessories
Urban upper class women
Innovative style and excellent designs
1.Centuries of experience and expertise in jeweler designing and manufacturing 2. 35 directly operated stores and also online portal is used to cater the customers 3. They have created the jewellery designs for Queen Elizabeth and other such elite class 4. Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize
5. Strong brand reputation
1.Contemporary fashion is Light weight jewellery 2.Extremely nice market and limited global penetration
1. Going global should be there, since more economically growing countries are there.
2. Start endorsing in participating or associating with some social gatherings, so that brand recall is there.
3. Many people are aware of buying the jeweler online
1. Competition is there from Local vendors, Established players and online portals also.
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