Fast Retailing SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2016
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SWOT Analysis of Fast Retailing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fast Retailing

Parent Company

Fast Retailing Co Ltd

Category

Apparel and Footwear

Sector

Lifestyle and retail

Tagline/ Slogan

Made For All

USP

One of the biggest Japanese retail stores

STP

Segment

Mid value in Japan; Premium World Over

Target Group

Men and women from all age groups

Positioning

Joy of wearing Great Clothing

SWOT Analysis

Strengths

1. Global Selling Power and branding
2. Large Production Volumes
3. Strong Product Development System
4. Unique Future dresses- Functionality+Universality
5. Has over 850 stores in Japan and approx 250 globally

Weaknesses

1.Japanese company not known for Apparels globally
2.Has to invest huge money in order to protect its brand image and overcome popular American and European brands

Opportunities

1. Growing Casual Wear Market
2.Creating Competitive Market with the help of its futuristic vision
3.More global penetration in th emerging economies

Threats

1. Extremely Competitive Segment
2. Product Substitution is easily available
3. Fake imitation products affects branding

Competition

Competitors

1.Zara
2.Old Navy
3.Gap



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