SWOT Analysis of Fast Retailing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fast Retailing Co Ltd
Apparel and Footwear
Lifestyle and retail
Made For All
One of the biggest Japanese retail stores
Mid value in Japan; Premium World Over
Men and women from all age groups
Joy of wearing Great Clothing
1. Global Selling Power and branding 2. Large Production Volumes 3. Strong Product Development System 4. Unique Future dresses- Functionality+Universality 5. Has over 850 stores in Japan and approx 250 globally
1.Japanese company not known for Apparels globally 2.Has to invest huge money in order to protect its brand image and overcome popular American and European brands
1. Growing Casual Wear Market 2.Creating Competitive Market with the help of its futuristic vision 3.More global penetration in th emerging economies
1. Extremely Competitive Segment 2. Product Substitution is easily available 3. Fake imitation products affects branding
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